Events
The flagship conferences of the platforms you buy and build on, the analyst summits where budgets get set, and the trade shows where the region gathers. Dates checked against the organisers; links go to their official sites.
Before you fly
Flagship conferences sell out their hotel blocks months ahead, and early-bird passes are often half the price. Use the official site; we never sell tickets.
US and Schengen business visas can take weeks. Most organisers issue an invitation letter once you've registered; ask for it straight away.
Expo halls run to hundreds of booths. Shortlist the vendors you want to meet from the directory first, then walk the hall with a list.
The useful conversations happen in booked slots, not at the booth. Mark yourself as going, see who else is, and message vendors before you land.
The same vendors are in the directory all year. Browse them by platform, or post your project and let matched vendors come to you.
Oct 12–15, 2026Las Vegas, United States
Berlin, GermanyEurope
SAP's technical conference: BTP, Joule, clean core and the S/4HANA developer agenda.
Lisbon, PortugalEurope
Europe's biggest technology gathering: 70,000 people, startups, investors and enterprise tracks.
London, United KingdomEurope
Databricks' one-day regional edition of the Summit: lakehouse, Unity Catalog and agents, with local customers.
Munich, GermanyEurope
Celonis' process intelligence conference: process mining, automation and enterprise AI on real processes.
Barcelona, SpainEurope Expected dates, not yet confirmed
The European edition of the cloud-native flagship.
London, United KingdomEurope Dates to be announced
AWS's free one-day summit for the UK: keynotes, builder sessions and the regional partner expo.
Barcelona, SpainEurope Expected dates, not yet confirmed
The European week of SAP Sapphire, a week after Orlando.
London, United KingdomEurope Dates to be announced
The UK's free data and analytics conference and exhibition: two days, every data vendor with a UK presence.