NOV92026
Lisbon, PortugalEurope
Web Summit
Europe's biggest technology gathering: 70,000 people, startups, investors and enterprise tracks.
- Ecosystem & trade show
MEO Arena and FILOfficial site
Forrester
Forrester B2B Summit North America
Forrester's conference for B2B marketing, sales, product and customer leaders.
- Ecosystem & trade show
Why go
For the go-to-market side of an IT services firm: how B2B buyers now research and choose suppliers, and how marketing and sales prove their impact. Less for IT buyers, very useful for vendors' growth teams.
Who goes: B2B marketing, sales, product and customer leaders
- When
- May 2, 2027
- Where
- Phoenix, United States
- Venue
- Phoenix Convention Center
- Organiser
- Forrester
- Dates
- Confirmed by the organiser
- Region
- Americas
- Format
- In person: analyst sessions, workshops and roundtables
What to look out for
The sessions and announcements worth planning the days around.
Forrester's research on how B2B buyers now research and choose suppliers, AI tools included.
Sessions on proving marketing's return and aligning marketing, sales and customer success.
A simulated B2B buying environment that shows the buyer's side of a purchase.
What's in it for buyers
If you're choosing partners or planning a programme.
- Mainly a vendor-side event; procurement teams learn how suppliers will try to reach them.
- Useful for buyer-side teams that also sell services inside a group of companies.
- Forrester's buyer research is a reminder of what a fair, well-run tender looks like.
What's in it for vendors
If you're selling services into this ecosystem.
- Learn how IT buyers now find and shortlist providers before they speak to sales.
- Practical sessions on account-based marketing and proving pipeline from marketing.
- Meet the tools and agencies that services firms use to run their go-to-market.
Sponsors and exhibitors
Regulars from recent editions. The organiser publishes this year's list on the official site.
- Adobe
- Salesforce
- Demandbase
- 6sense
- Gong
- Outreach
Who's going
Nobody has marked this event yet.
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